Senior UX Designer

Designing data-backed digital experiences where user needs and business strategy align.

Experienced in end-to-end UX design, combining user research, interaction design, design systems, and experimentation to create intuitive, scalable digital experiences.

What I Do

Experience

UX Design & Strategy

User research, user flows, wireframes, prototypes, interaction design, design systems, and end-to-end digital experiences.

UI & Design Systems

Scalable components, accessibility, responsive UI, design consistency, Figma systems

eCommerce & CRO

A/B testing, subscription journeys, retention UX, conversion optimization, and analytics-informed design.

12+

Years of Experience

60+

Projects Delivered

40+

Happy Clients

3.2x

Avg. Conversion Lift

Selected Work

Case Studies

UX Design for a Multi-User Learning Platform
UX/UI Design | EdTech

UX Design for a Multi-User Learning Platform

Designed the end-to-end UX for an AI learning platform, creating intuitive student flows, guided learning, and parent-managed experiences.

Lead UX/UI Designer

View Case Study
Landing Page UX & Conversion Optimization
E-Commerce UX

Landing Page UX & Conversion Optimization

Designed and A/B tested a streamlined purchase experience for paid social traffic, reducing friction from landing page to conversion.

Lead UX/UI Designer

View Case Study
Patient-Centered Mobile UX Design
Mobile UX | Healthcare

Patient-Centered Mobile UX Design

Led the end-to-end UX redesign, transforming complex exercise workflows into a clear and intuitive patient experience.

Lead UX Designer

View Case Study

Let's build something.

Open to senior UX roles, contracts, and AI product collaborations.

Get In Touch

Email

karentanzini@gmail.com

LinkedIn

linkedin.com/in/karentanzini